Chevrolet is promoting the Chevy Silverado as the longest-lasting, most-dependable full-size pickup on the road in “2012″, a commercial airing during the first quarter of the Super Bowl XLVI. A group of Silverado owners make their way through apocalyptic destruction to meet up at a predetermined point. Sadly the friend driving a Ford doesn’t make it.
Click on the image below to play the 2012 video in YouTube (HD)
The Apocalypse campaign was developed at Goodby Silverstein & Partners by creative director Jeff Goodby, executive creative director Jamie Barrett, executive creative director Hunter Hindman, associate creative director/art director Nick Spahr, associate creative director/copywriter Jonathan Graham, director of broadcast production Cindy Fluitt, executive producer Hilary Coate, senior producer Michael Damiani, assistant producer John Riddle, agency music supervisor Todd Porter, operations director Christine Piper, senior business affairs manager Karen Keoleian, business affairs associate manager Heidi Killeen, working with Chevy Silverado global chief marketing officer Joel Ewanick, VP global Chevrolet marketing Chris Perry, director of advertising Kevin Mayer, assistant director of advertising Rich Martinek, assistant national advertising manager Anthony Biondo.
Filming was shot by director Noam Murro via Biscuit Filmworks, managing director Shawn Lacy, director of photography Jeff Cutter, executive producer Colleen O’Donnell, line producer Jay Veal, production designer Bruce McCloskey.
Editor was Stewart Reeves at Arcade Edit with assistant editor Luke McIntosh, producer Kirsten Thon-Webb.
Post production and visual effects were produced at Method Studios by VP of production/executive producer Gabby Grourrier, executive producer/head of production Stephanie Gilgar, senior VFX supervisor Rob Hodgson, VFX supervisor/creative director Benjamin Walsh, VFX supervisor James Rogers, executive producer Andrew Robinson, VFX producers Jayne da Costa and Krystina Wilson, CG supervisor Jason Schgardt, VFX coordinator Anastasia Von Rahl, lead compositor Dominik Bauch, lead lighter Kevin Sears, matte painting team Mike James, Danny Janevski and David Woodland, senior compositor Gabriel Reichel, roto artists David Orman and Ben Tanti.
Colorist was Stefan Sonnenfeld at Company 3.
Music, sung by Barry Manilow, was written by Will Jennings and Richard Kerr.
Sound was mixed at Lime Studios by engineer Rohan Young, assistant engineer Jeff Malen and producer Jessica Locke.