Chevy Happy Grad
Chevrolet is running “Happy Grad”, the winner of the Route66 competition, during the Super Bowl XLVI. Directed by New York director Zach Borst, the commercial features a high school grad who mistakenly thinks his parents have given him a yellow Camaro, only to have the neighbour, the car’s actual owner, drive away in it. The ad was submitted to the contest at chevroletroute66.com. Borst also receives $25,000 from the General Motors brand for the ad, which he filmed on location in Floral Park, N.Y., in just four hours.
Click on the image below to play the Happy Grad video in YouTube (HD)
During the Chevy Route 66 contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. “We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” Joel Ewanick, GM’s global chief marketing officer, said in a statement. “When I saw Zach’s spot, I had to laugh because the situation is something many families can relate to—expectation and reality.”
The Route 66 campaign was Goodby Silverstein & Partners.
Filming was shot by director Zachary Borst at Goat Farm Films, with director of photography Michael Ilkiw.