Dutch beer Bavaria is putting their non-alcoholic brand to the test in “Charlie Sheen Reborn”, a television commercial following the actor’s journey out of rehab. As Sheen drives to his home, fresh and reborn, he is time and time again blown away by the sight of people drinking in public. Finally he discovers a guilt-free way to give in and join them.
The Charlie Sheen Reborn ad was developed at Selmore Amsterdam by creative director Diederick Hillenius, creative team Tibor van Ginkel, Thomas Reinhold, executive producer Saskia Kok, agency producer Marga Bierema, account supervisor Olivier Koning, account managers Vincent Breedveld and Eel Suermondt, working with Bavaria marketing team Peer Swinkels, Ralph Bogaerts and Jeroen Vonk.
Post production was done at Hectic Electric by editor Gert van Berckelaer.
Music, “Bang a Gong (Get It On)” by T. Rex was sourced by Hans Brouwer at MassiveMusic. Sound was designed by FC Walvisch.