Channel V Rebrand

Channel [V], the Australian music channel operated by XYZ Networks, has produced a journey through a musical wonderland using video montage, as part of the channel’s rebrand and ident campaign. The campaign brings together the paints of Hieronymus Bosch and Warhol, featuring music’s biggest and best artists from Nirvana to Lady Gaga, with hundreds of artists featuring in the 1 minute, 45 second commercial, set to a track by The Blue Angel Lounge.

Channel V Rebrand


Check out the 1:30 Rebrand video.

http://vimeo.com/40211387

Play the Rebrand Teaser in Vimeo.

Play the 10 Second Idents collection in Vimeo.

As part of the Channel [V]‘s Rebrand WTS delivered over 100 re-badged on-screen assets and broadcast elements. Here’s a few examples of plates used to announce upcoming shows and events.

Credits

The Rebrand campaign was developed inhouse at [V] by executive producer/creative director Sean Vandenberg, concept artist/creative director Luke Farquhar, audio designer Matt Brain, and at Where There’s Smoke by director/producer/designer Mark Blondel, designer/lead compositor/animator Matt Fezz, CG logo team Loris Accaries and Alex Toufaili, designers Glenn Stewart, Raoul Marks, Damien Horan.

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