Changing Faces is a British charity for people and families whose lives are affected by conditions, marks or scars that alter their appearance. The organisation has launched “Leo”, a cinema commercial designed to change the way we view people with disfigured faces. Downton Abbey actress Michelle Dockery appears alongside Leo Gormley in what at first appears to be a horror flick.
Click on the image below to play the Leo video in YouTube (HD)
Leo Gormley was burnt in an explosion when he was 14 and has recently appeared in other campaigns and TV shows to raise awareness of the prejudices he, and those like him, have suffered.
The Changing Faces ad was developed at DDB UK, London, by executive creative director Jeremy Craigen, art directors/copywriters Aaron McGurk and Chris Lapham, account director Nick Owen, agency producer Vicky Cullen.