Centraal Beheer Achmea, the Netherlands insurance company, is running “Love Boat”, a new Just Call Apeldoorn commercial associated with a competition for a holiday in Miami. A young speed boat skipper (Alejandro Cruz) works hard to impress his blonde passenger, with perilous results. The Love Cruise competition is online on the Centraal Beheer Achmea Facebook page, inviting users to name Facebook friends to appear in a trailer promoting the Florida cruise.
Click on the image below to play the video in YouTube (HD)
The Love Boat campaign was developed at DDB Amsterdam by Dylan de Bakker and Joris Kuijpers working with Centraal Beheer marketing team Ellen van der Horst, Walter de Reus and Yasser Dehnavi.
Filming was shot by director Hein Mevissen via Bonkers with director of photography Ueli Steiger and producer January Jinek. Editor was Martin Heijgelaar. Grading and online production was done at Hectic Electric. Sound was produced at Studio Alfred Klaassen. Music (Love Boat theme) was produced by Geert van Gaalen at Studio De Keuken.