Canadian Direct Insurance (CDI) has launched the next phase of its “Say Yes to Savings” campaign with three new TV spots by Noise Digital. ‘Waiting Room’, the first of a series, pokes fun at the pitch process and the typical client/agency relationship. The result is a campaign that laughs at itself yet still manages to deliver CDI’s hard sell message of savings.
The Say Yes campaign was developed at Noise Digital, Vancouver, by creative director/copywriter Michael Milardo, art director Brock Ellis, account director Mike Vrlak, agency producer Ann Rubenstein.
Filming was shot by director Michael Milardo via Holiday Films, Toronto, with executive producer Josefina Nadurata, line producer George Johnson and director of photography Todd Duym. Editor was Rob Doucet at Cycle Media.