Caxton Awards 2012

The Caxton Awards for Excellence in Newspaper Advertising have been announced, at a ceremony held on Hamilton Island, Australia. The top honour, officially named the Quinlivan Black Award, was taken by agency George Patterson Y&R for the mobile campaign it created for the Australian Defence Force entitled “Tri Service – Mobile Medic”. Altogether 24 Caxtons were awarded across 21 categories, with George Patterson Y&R and the DDB network sharing top position with five awards each.

Caxtons 2012 The World Loves A Story


Standard Banners:

“Un-Rugby This Banner”
Agency: Special Group
Client: FOUR/MediaWorks

Rich Media:

“The Kiwi Sceptics”
Agency: Host
Client: Air New Zealand

Mobile and Tablet:

“Tri Service – Mobile Medic
Agency: George Patterson Y&R
Client: Australian Defence Force

Mobile Medic Posters

Technical Innovation:

“Tri Service – Mobile Medic
Agency: George Patterson Y&R
Client: Australian Defence Force

Automotive:

Park Assist Technology
Agency: DDB Group Sydney
Client: Volkswagen Australia

Volkswagen Park Assist Technology

Consumer Services:

“Dominate with Domain – Winged Bats”
Agency: Whybin\TBWA Sydney
Client: Fairfax Media

Domain Winged Bats

FMCG:

Spending Too Much Time With Your Wife?
Agency: Clemenger BBDO Melbourne
Client: Carlton & United Breweries

Carlton Draught Spending Too Much Time With the Wife

“Idiot”
Agency: Colenso BBDO
Client: DB Breweries

Smells Like You're Being an Idiot

Corporate, Government & Public Service:
“Drugs Confusion”
Agency: Grey Melbourne
Client: Transport Accident Commission

TAC Drugs Confusion Truck on Overpass

TAC Drugs Confusion Cars on Intersection

TAC Drugs Confusion Rural Cars

Charity & Community Service:
“Timothy”
Agency: George Patterson Y&R Sydney
Client: Juvenile Diabetes Research Foundation

Juvenile Diabetes Research Foundation Timothy

Media & Entertainment, Telecommunications & IT:
“Send a Paper”
Agency: Special Group
Client: Newspaper Advertising Bureau

Send This Newspaper to someone

“The Rialto Channel – Independent Film for Independent Minds”
Agency: DDB Group New Zealand
Client: SKY Television

Sky Independent Film Kids Are Alright Audience Test

Sky Independent Film The Kings Speech Audience Test

Retail:
“Pool Fence”
Agency: Ad Impact Advertising
Client: Midalia Steel

Medalia Steel Pool Fence ad

Travel & Leisure:

“TNZ Te Araroa – The Long Pathway”
Agency: Whybin\TBWA Sydney
Client: Tourism New Zealand

Best Campaign:

Park Assist Technology
Agency: DDB Group Sydney
Client: Volkswagen Australia

Volkswagen Park Assist

Best Topical Ad:
“Send a Paper”
Agency: Special Group
Client: Newspaper Advertising Bureau

Best Use of The Newspaper Medium:
“Odd Spot”
Agency: CHEproximity
Client: Peter MacCallum Cancer Centre

Peter MacCallum Odd Spot

Best Cross Platform Newspaper Campaign:
“FOUR. The Home of NOT Rugby”
Agency: Special Group
Client: FOUR/MediaWorks

Channel 4 Home of Not Rugby

Best Copywriting:
“The Wine List”
Agency: Colenso BBDO
Client: DB Breweries

The Wine List DB

“The Rialto Channel – Independent Film for Independent Minds”
Agency: DDB Group New Zealand
Client: SKY Television

Sky Independent Film The Girl That Kicked Audience Test

Best Art Direction:
As Smooth as Life is Rough
Agency: Leo Burnett Sydney
Client: Diageo Australia

As Smooth as Life is Rough

Best Photography:
Park Assist Technology
Agency: DDB Group Sydney
Client: Volkswagen Australia

Volkswagen Park Assist Technology

Best Illustration:
“Timothy”
Agency: George Patterson Y&R Sydney
Client: Juvenile Diabetes Research Foundation

Newsworthy Idea of the Year Award:
“Share a Coke”
Agency: Ogilvy “Mather Sydney
Client: Coca-Cola

Share A Coke with Matt billboard

The Denis Everingham Award: Gordon Trembath

Quinlivan Black Award:
“Tri Service – Mobile Medic
Agency: George Patterson Y&R
Client: Australian Defence Force

Filed under: Interactive, Print, The Caxton Awards

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