The Caxton Awards for Excellence in Newspaper Advertising have been announced, at a ceremony held on Hamilton Island, Australia. The top honour, officially named the Quinlivan Black Award, was taken by agency George Patterson Y&R for the mobile campaign it created for the Australian Defence Force entitled “Tri Service – Mobile Medic”. Altogether 24 Caxtons were awarded across 21 categories, with George Patterson Y&R and the DDB network sharing top position with five awards each.
Standard Banners:
“Un-Rugby This Banner”
Agency: Special Group
Client: FOUR/MediaWorks
Rich Media:
“The Kiwi Sceptics”
Agency: Host
Client: Air New Zealand
Mobile and Tablet:
“Tri Service – Mobile Medic”
Agency: George Patterson Y&R
Client: Australian Defence Force
Technical Innovation:
“Tri Service – Mobile Medic”
Agency: George Patterson Y&R
Client: Australian Defence Force
Automotive:
“Park Assist Technology”
Agency: DDB Group Sydney
Client: Volkswagen Australia
Consumer Services:
“Dominate with Domain – Winged Bats”
Agency: Whybin\TBWA Sydney
Client: Fairfax Media
FMCG:
“Spending Too Much Time With Your Wife?”
Agency: Clemenger BBDO Melbourne
Client: Carlton & United Breweries
“Idiot”
Agency: Colenso BBDO
Client: DB Breweries
Corporate, Government & Public Service:
“Drugs Confusion”
Agency: Grey Melbourne
Client: Transport Accident Commission
Charity & Community Service:
“Timothy”
Agency: George Patterson Y&R Sydney
Client: Juvenile Diabetes Research Foundation
Media & Entertainment, Telecommunications & IT:
“Send a Paper”
Agency: Special Group
Client: Newspaper Advertising Bureau
“The Rialto Channel – Independent Film for Independent Minds”
Agency: DDB Group New Zealand
Client: SKY Television
Retail:
“Pool Fence”
Agency: Ad Impact Advertising
Client: Midalia Steel
Travel & Leisure:
“TNZ Te Araroa – The Long Pathway”
Agency: Whybin\TBWA Sydney
Client: Tourism New Zealand
Best Campaign:
“Park Assist Technology”
Agency: DDB Group Sydney
Client: Volkswagen Australia
Best Topical Ad:
“Send a Paper”
Agency: Special Group
Client: Newspaper Advertising Bureau
Best Use of The Newspaper Medium:
“Odd Spot”
Agency: CHEproximity
Client: Peter MacCallum Cancer Centre
Best Cross Platform Newspaper Campaign:
“FOUR. The Home of NOT Rugby”
Agency: Special Group
Client: FOUR/MediaWorks
Best Copywriting:
“The Wine List”
Agency: Colenso BBDO
Client: DB Breweries
“The Rialto Channel – Independent Film for Independent Minds”
Agency: DDB Group New Zealand
Client: SKY Television
Best Art Direction:
“As Smooth as Life is Rough”
Agency: Leo Burnett Sydney
Client: Diageo Australia
Best Photography:
“Park Assist Technology”
Agency: DDB Group Sydney
Client: Volkswagen Australia
Best Illustration:
“Timothy”
Agency: George Patterson Y&R Sydney
Client: Juvenile Diabetes Research Foundation
Newsworthy Idea of the Year Award:
“Share a Coke”
Agency: Ogilvy “Mather Sydney
Client: Coca-Cola
The Denis Everingham Award: Gordon Trembath
Quinlivan Black Award:
“Tri Service – Mobile Medic”
Agency: George Patterson Y&R
Client: Australian Defence Force
