Cars.com is running “Confident You”, a Super Bowl 2012 commercial taking viewers inside the showroom of a dealership where a knowledgeable car shopper is talking to a friendly dealer. Thanks to Cars.com and a thorough side-by-side comparison, this is no ordinary visit. As they’re chatting, the car shopper’s inner confidence is unleashed from his neck and shoulder in the form of smooth Disco-singing head. “Baby, I want that car!” Two heads are better than one, especially when one’s a smooth singer. The ad will run in the third quarter of the Super Bowl.
Click on the image below to play the Confident You video in YouTube (HD)
The Confident You campaign was developed at DDB Chicago by chief creative officer Ewan Paterson, group creative director Mark Gross, copywriter Matt Collier, art director Wayne Robinson, executive producer Brigette Whisnant.
Filming was shot by director Tim Godsall via Biscuit Filmworks with executive producer Holly Vega, line producer Rick Jarjoura, director of photography Jeff Cutter and production manager Mercedes Allen.
Editor was Geoff Hounsell at Arcade Edit with managing partner Damian Stevens, executive producer Deanne Mehling, post producer Kirsten Thon-Webb and assistant editor Dean Miyahara.
Visual effects were produced at The Mill, Los Angeles, by colorist Adam Scott.
Music and Sound Design were produced at Beacon Street.