Carly’s Café for Autism
People are becoming more aware of autism, the mysterious condition that affects 1 in 88 children. Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2, has made it her life mission to help educate people around the world about the truths and myths of autism since finding her voice at age 10. In Carly’s Voice – Breaking Through Autism, a recent book co-authored with her father Arthur Fleischmann, Carly offers insights and explanations for what the world sees as the unusual behaviour of those living with autism. And now, thanks to Carly’s Café (carlyscafe.com), an interactive web video, people can experience firsthand the autism experience and better understand how even the simplest outing (visiting a coffee shop) can quickly becoming overwhelming for those with autism. Inspired directly by Carly’s writing (on p. 362 of the book), Carly’s Café is a unique online experience that allows users to navigate a virtual café, with the same distractions and pressures that Carly would experience. Five videos have been programmed to play simultaneously, so that the user can explore five different angles of the café by simply moving their mouse.
Click on the image below to play the Carly’s Cafe video in YouTube
Carly’s Cafe was developed at john st., Toronto, by creative directors Angus Tucker and Stephen Jurisic, copywriter Kelly Uman, art director Marie Richer, producer Ryan O’Hagan and technologist Marc Cattapan. Carly is the daughter of Arthur Fleischmann, President & Partner at john st.
Interactive work was done by Heung Lee at Ransom, Profit
Filming was shot by director Miles Jay via OPC with executive producers Harland Weiss and Donovan Boden, line producer Dennis Beier, director of photography Chris Mably and phantom tech Brent J. Craig.
Editor was Chris Murphy at Relish Editing. Visual effects were produced at The Vanity by VFX artist Sean Cochrane. Sound was produced at Pirate by audio director Stephanie Pigott. Colourist was Wade Odlum at Alter Ego. Music was composed by Rob Simonsen. Casting was by Michael Stephenson. Logo design was by Jan Avendano.