Carlton Dry Hello Beer Pics
Carlton Dry has launched a new national outdoor campaign in Australia continuing the ‘Hello Beer’ campaign, featuring the possibilities that come about when we open the portal to the unexpected and random. Photographers from around the country capture the things that can happen when the boys get together for a beer, including making a toastie jacket, swimming in kitchen wipes and creating a beard made of pegs.
The Hello Beer Pics campaign was developed at Clemenger BBDO, Melbourne, by creative chairman James McGrath, executive creative director Ant Keogh, art director Nic Buckingham, copywriter Nick Kelly, photographers Sean Fennessey (Snorkel), Billiejeanisnotmylover (Peg Beard) and Neil Bailey (Toast), producer Mary Darzi, managing partner Paul McMillan, client service director Simon Lamplough, account director Andrew Fraser, senior account manager Nick Darrigan, planning director Mike Derepas, planner Sam Mackisack, working with Carlton & United Breweries chief marketing officer Andy Gibson, general manager of marketing Andrew Meldrum, senior brand manager Mick McKeown, assistant brand manager Rob Elder, assistant brand manager Veronica Wall.
Media was managed at Mediacom by client communication planning director Roger Lintzeris and assistant Renee Strange.