Carlsberg has launched “Fan Academy”, a television celebrating the the beer company’s sponsorship of the England football team at Euro 2012. The advert focused on life at the Fan Academy where fans are put through their paces to go that extra mile and give their all for England. Celebrity appearances include TV/radio presenter Des Lynam, England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright, actor Brian Blessed, ex Olympic gold medallist Linford Christie, explorer Ray Mears and TV presenter Helen Chamberlain.
Click on the image below to play the Carlsberg Fan Academy video in YouTube (HD)
The Carlsberg Fan Academy campaign was developed at Fold7, London.