Carlsberg Fan Academy

Carlsberg has launched “Fan Academy”, a television celebrating the the beer company’s sponsorship of the England football team at Euro 2012. The advert focused on life at the Fan Academy where fans are put through their paces to go that extra mile and give their all for England. Celebrity appearances include TV/radio presenter Des Lynam, England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright, actor Brian Blessed, ex Olympic gold medallist Linford Christie, explorer Ray Mears and TV presenter Helen Chamberlain.

Carlsberg Fan Academy

Click on the image below to play the Carlsberg Fan Academy video in YouTube


The Carlsberg Fan Academy campaign was developed at Fold7, London.

Filming was shot by director Peter Cattaneo via Academy Films, London.

Filed under: Carlsberg, Commercials

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  • platforms dance club

    Very cool video, thanks for sharing!

  • RIcardo Lopez

    Funny advert. Totally unnecessary to include Maradona cleaning the floor, but I think is understandable given the current relationships between Argentina and England. Now, let me include two beer adverts that probes why in Argentina we don’t need a Fan Academy, because we born as fans: and this one:

  • F&G

    It was definitely a hard job to follow on from the Saatchi & Saatchi Ads but Fold7 have done a great job. This is a merry spot which really rallies the troops and brings fans together. A great example of the light hearted English humour.
    See more of our thoughts here: