Careerbuilders Monkey Challenge
Careerbuilder.com is planning to run “Business Trip”, the latest instalment in the chimpanzees at work series designed for airing during the Super Bowl game on February 5, despite a campaign by Lincoln Park Zoo officials in Chicago to halt the commercial. The zoo officials are concerned that the images of the frolicking chimps are undermining worldwide attempts to protect the endangered species.
Click on the image below to play the Business Trip video in YouTube (HD)
Dr Steve Ross, assistant director of Lincoln Zoo’s Fisher Centre for the Study and Conservation of Apes, said, “If people see them that way they are less likely to try and conserve them. Individual chimps are being harmed and wild populations are being harmed by this frivolous use of an endangered species.”
Dr Brian Hare, an assistant professor of evolutionary anthropology at Duke University, is concerned about how a Super Bowl commercial, shown around the world, will persuade people in Africa, some desperately poor, to capture and sell the animals. “This advertisement teaches them there is a market for these animals, that there are some crazy people in America and Europe who would want them as pets,” he said. “Even if there isn’t a market, they think there’s a market.” That, he said, could devastate the wild population of chimpanzees that has already dwindled from more than one million to about 100 000.
The Monkeys campaign, first developed at Cramer-Krasselt, Chicago in 2005, was revived in-house for 2011, by producer Ben Latimer, creative director/art director Matt McIntyre, creative director/copywriter Jeff Martin, chief marketing officer Richard Castellini and VP marketing Cynthia McIntyre.
Filming was shot by Bryan Buckley via Hungry Man with assistant director Craig Owens, director of photography Scott Henriksen, executive producers Dan Duffy, Kevin Byrne and Cindy Becker, line producer Mino Jarjoura, production designer Steve Ruggieri.
Animals were trained by Steve Martin at Steve Martin’s Working Wildlife with trainers Chris Edrington and Keith Bauer.
Editor was John Dingfield at Beast Editorial, Chicago with assistant editor Matt Glover, producer Lauren Scheuer, executive producer Melissa Thornley.
Visual Effects were produced at The Mill by lead Flame artist Gavin Wellsman, colorist Fergus McCall, Flame artist Danny Morris, assistant Flame artist Gigi Ng, Albert Cok, Suzanne Dyer, Rosalind Paradis, junior assistant Flame artists Brian Houlihan and Randy Krueger, smoke artists Jeff Robins, Keith Sullivan and Tristian Wake, CG artists Jeff Dates and Sandor Tolado, producers Dan Roberts and Zu Al-Kadiri.
Sound was designed at Machine Head by sound designer Stephen Dewey and executive producer Patty Chow Dewey.
Music was produced at Emoto, Santa Monica, by composers Ryan Elder (Parking Lot), John Adair (Business Trip) and Paul Bessenbacher (Fire Safety), with executive producer Paul Schultz.
Audio post production was done at Another Country by mixer John Binder, assistant mixer Louise Rider, executive producer Tim Konn, and associate producer Cathi Fremer.
Interactive components were designed at Oddcast.