Canon Inspired Risk Taking

Canon is promoting the EOS REBEL T4i Digital SLR Camera (650D) with “Inspired”, a commercial and print advertising campaign featuring extreme photographers. The campaign demonstrates the lengths people go to in order to snap the perfect shot. Climbing on the roof, running with the giraffes, going neck deep in the water and skateboarding with a burning tyre, are all shown to be worth it in a series of photographs by Simon Harsent.

Canon Inspired Tire

Click on the image below to play the Canon Inspired video in Vimeo

Canon Inspired Credits

The Inspired ad was developed at Grey New York by chief creative officer Tor Myhren, executive creative directors Ari Halper, Steve Krauss, creative directors Stu Mair, Dave Cuccinello, broadcast producer Topher Lorette, photography producer Jen Pugliese, print producer Debbie Joyce, music producer Zach Pollakoff, account team Rick Cusato, Melinda Hecht, Lindsey Christensen, Jennifer Fritz and Floriana Abramovich.

Filming was shot by director Nicolai Fuglsig via MJZ with director of photography Linus Sandgren.

Editor was Neil Smith at Work Post. Photographer was Simon Harsent. Telecine was produced at Company 3. Post production was done at Method Studios, Los Angeles.

Sound was produced at Henryboy. Music was produced at Black Iris Music by arranger Rob Barbato, creative directors Daron Hollowell, Jonathan Fuller, executive producer Jenny Hollowell, producer Amy Crilly and assistant producer Rob Lowry. Music is “Beautiful Dreamer” by Rachel Fannan of the band “Only You”, courtesy of White Iris´╗┐ Records.