Cannes Titanium and Integrated Lions 2012

The Titanium and Integrated Lions were recently announced at Cannes International Festival of Creativity. Titanium awards are for breakthrough concepts, provocative work pointing to new direction, causing the advertising industry to stop in its tracks and reconsider the way forward. Integrated awards are for state of the art integrated campaign entries, using three or more different media. The Titanium Grand Prix for 2012 goes to RG/A New York for Nike Fuelband. Read on for the Titanium, Gold, Silver and Bronze Integrated Lions.

Integrated Grand Prix at Cannes Lions

Titanium Lions

Dr Dre 2Pac Album Sales, Virtual 2Pac for Coachella, Chronic Touring, USA
Kraft, Ted Williams Fight Hunger, Crispin Porter & Bogusky, Boulder, USA
Ministry of Defense Humanitarian Demobilization Program, Rivers of Light, Lowe-SSP3, Bogota, Colombia
Honda Internavi, Connecting Lifelines, Dentsu, Tokyo, Japan.

Gold Integrated Lions

Nike+ Fuelband, R/GA New York, USA
Prudential, Day One, Droga5, New York, USA

Silver Integrated Lions

DB Breweries, Export Dry, The Wine Is Over, Colenso BBDO, Auckland, New Zealand
American Express, Small Business Gets an Official Day, Crispin Porter & Bogusky, Boulder, Digitas, New York, USA
The Guardian, The Whole Picture, BBH London, UK
Old Spice, Mano a Mano in El Bano, Wieden+Kennedy, Portland, USA
ALS Foundation, I Have Already Died, Publicis Amsterdam, The Netherlands

Bronze Integrated Lions

Nike, Bid Your Sweat, JWT Mexico, Mexico City, Mexico
Google Japan, Memories for the Future, Hakuhodo Kettle, Tokyo, Japan
Target, Little Marina, Mother New York, USA
Coordown Onlus, Integration Day, Saatchi & Saatchi, Milan, Italy
British Heart Foundation, Vinnie, Grey London, UK
Gunter Demnig Stumbling Stones, Stones Telling Stories, Jung von Matt, Hamburg, Germany
Defence Force, Mobile Medic, George Patterson Y&R Melbourne, Australia, VML Kansas City, USA

Filed under: Ambient, Awards, Cannes Lions, Commercials