Cannes Outdoor Lions 2012

Here’s a list of the winners in the Outdoor category at 2012 Cannes International Advertising Festival. The Grand Prix this year goes to Ogilvy Shanghai and Coca Cola for “#CokeHands” and to Jung von Matt, Hamburg and Daimler/Mercedes-Benz for “The Invisible Drive“. Outdoor includes billboard and street furniture, free-format posters, and ambient. Read on to connect with the Grand Prix, Gold, Silver and Bronze winners.

Cannes Outdoor Gold Lion


Gold Outdoor Lions

Nestle Kit Kat, Smartphone, Meeting (2), JWT Mexico, Mexico City
JVC Camera GXPX10, Basketball, Playground, Skate, (2) DraftFCB Brasil, Sao Paulo, Brazil
Mercedes Night View, Bike, Child, Deer, BBDO Germany, Dusseldorf, BBDO Proximity Berlin, Germany, Mark BBDO Prague, Czech Republic
LifeCycle, Cityscape, Terrain, Road Map, (2) DDB Group Singapore
Virgin Australia, Aus to USA, Clemenger BBDO, Sydney, Australia
News International, Rolling Stones, Dragons Den, Sport, Chi & Partners, London, UK
Western Union, Franklin Gandhi, Lincoln Fahd, Queen Mao, McCann Worldgroup India, Mumbai
Save the Children, Kitchen Circle, Livingroom Circle, Bedroom Circle, Y&R Mexico
Coca Cola, #CokeHands, Ogilvy Shanghai, China
Unilever Breeze, Chocolate, Ice Cream, Ketchup, Orange Juice, Lowe Singapore
Maxam Toiletries, Civilization-Rome, Civilization-Egypt, JWT Shanghai, China
The Sunday Times/The Times, Royal Family, Chi & Partners, London, UK
Forbes Brasil, Donald Trump, Richard Branson, Tiger Woods, Mark Zuckerberg, Ogilvy Brasil, Sao Paulo, Brazil
Amnesty International, Omar, Roberto, Eduardo, Claudio, Lowe Ginkgo, Montevideo, Uruguay
Norte Photoblocker, Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Camp Nectar Juice, Real Fruit Boxes, Age Isobar, Sao Paulo, Brazil
Eterna Cadencia, The Book That Can’t Wait, DraftFCB Buenos Aires, Argentina
DB Breweries – Monteiths, Sorry About The Twigs, Colenso BBDO, Auckland, New Zealand
Lego Builders of Sound, Serviceplan, Munich, Germany
Carlsberg, Bikers, Duval Guillaume Modem, Antwerp, Belgium
TNT, Push To Add Drama, Guillaume Modem, Antwerp, Belgium
Coca Cola Share A Coke, Ogilvy & Mather Sydney, Australia

Silver Outdoor Lions

Guinness, Aftershave, Razor, Scarf, AMV BBDO, London, UK
Spotless Vapona Herezie, The Flyswater, The Hand, The Shoe, Herezie, Paris, France
Maxam Toiletries, Civilization-Rome, Civilization-Egypt, JWT Shanghai, China
Sooruz, 4/3mm, 5/4/3mm, Publicis Conseil, Paris, France
Freddo Icecream, Robbery, Y&R Buenos Aires, Argentina
Sony Playstation, Wound, Injection (2), TBWA\Espana, Madrid, Spain
Lego, Asterix and Obelix, Ernie and Bert, The Smurfs, Lucky and Luke and The Daltons, Tick Trick and Track (2), Jung von Matt, Hamburg, Germany
Universal Lego, Big Bang, Ogilvy Costa Rica, San Jose, Costa Rica
Penguin Books, Architecture, Fairy Tailes, Gardening, Hobbies, Science Fiction, Travel, Y&R Malaysia, Kuala Lumpur
The Guardian, Egg, Pyramid, Gold Coin, Pill, Record, Orange, Pie Chart, BBH London, UK
Editorial Coyuntura (Mercado), China/USA, India/China, Brazil/UK, JWT Buenos Aires, Argentina
Tele2, Speed Touch, Pizza Lover, Cupcake, Red House, Andersson Family, Forsman & Bodenfors, Gothenburg, Sweden
Greenpeace, Oil on Canvas, Publicis Mojo, Auckland, New Zealand
Tiger Brands Enterprise, Mommy’s Boy, TBWA\Hunt Johannesburg, South Africa
Henkel Pattex, Green, Red, Blue, DDB & Co Istanbul, Turkey
Strepsils, Weight Lifter, Birth, Parachute, Euro RSCG Espana, Madrid, Spain
Paper Mate, Marriage, Office, Court, DraftFCB Brasil, Sao Paulo, Brazil
Land Rover Defender, Lions, Buffalo, Bushbaby, Y&R South Africa, Johannesburg
Harvey Nichols, Clown, Balaclava, Stocking, DDB UK London, UK
Hellmann’s Mayonnaise, Recipe Receipt, Ogilvy Brasil, Sao Paulo, Brazil
C&A, Fashion Like, DDB Brasil, Sao Paulo, Brazil
Exit Deutschland, Trojan Shirt, Grabarz & Partner, Hamburg, Germany
Emart, Sunny Sale, Cheil Worldwide, Seoul, South Korea
Coca Cola, Sprite Shower, Ogilvy Brasil, Sao Paulo, Brazil
Tang Shaker, Ogilvy & Mather, Buenos Aires, Argentina
Ferrero Tic Tac, The Worst Breath in the World, Ogilvy France, Paris
Toys’R’Us, The Concert of Toys, China, Madrid, Spain
New San JVC, 3D Live Theatre, DraftFCB Buenos Aires, Argentina
Toyota IQ Streetview, Happiness Brussels, Belgium
ASICS Run With Ryan, Vitro, San Diego, USA
Mercedes-Benz Vans, Key to Viano, Lukas Lindemann Rosinski, Hamburg, Germany
Australian Defence, Mobile Medic, George Patterson Y&R Melbourne, Australia

Bronze Outdoor Lions

PT Box Inovasi, Commitment, Fear, Responsibility (2), JWT Jakarta, Indonesia
Loctite, Leaflet, DDB Tribal Group, Berlin, Germany
Westone Earphones, Train, Tunnel, Cafe, DDB Group Hong Kong
Axe Fireworks, Petrol Station, BBH London, UK
Abbott Ensure, Anniversary, Football, JWT Argentina, Beunos Aires
Mercedes-Benz, Mupi Smart, Contrapunto BBDO, Madrid, Spain
Mercedes Benz Blind Spot Assist, The Triangle Knows, Netw#work BBDO, Johannesburg, South Africa
Daimler Mercedes Benz, Look Twice Green Jacket Man, White Shirt Man, Blue Shirt Man, Jung von Matt, Hamburg, Germany
Volkswagen, Hedgehog and Fish, DDB Tribal Group, Berlin, Germany
McDonald’s Fry Lights, Leo Burnett, Chicago, USA
Expedia, Paris, Moscow, London, Ogilvy & Mather, London, UK
Dice Holding Company, Outdoor Cmapaign, Barkley, Kansas City, USA
Radikal Newspaper, Goat, Animals, Alas, Where, DDB&Co Istanbul, Turkey
Raising The Roof, Dog, Outside, Help, Job, Leo Burnett, Toronto, Canada
Claro Mobile Company, A, T, I, Ogilvy Brasil, Sao Paulo, Brazil
Mars Food China, Funky Duddies Chairman, Founder, Principal, BBDO Beijing, China
Cafe Bonograo Coffee, Princess, Lucha Libre, Old Man, Y&R Sao Paulo, Brazil
Omo, Archaeologist, Lowe Singapore
Office Depot, Vase, Wine Glass, Plate, Creative Juice\Bangkok (TBWA) Thailand
IT Comm Persada Panasonic, Snatcher, Fired, Robber, Thief, Hakuhodo Indonesia, Jakarta
Santher Nappies, Mao Zedung, Julius Caesar, Napoleon, Talent, Sao Paulo, Brazil
Fiat, Clown, Butler, Nurse, Leo Burnett Tailor Made, Sao Paulo, Brazil
Goodyear, Bear, Y&R Sao Paulo, Brazil
AFL 2011 Finals Series, Marc, Scott, Jimmy, George Patterson Y&R, Melbourne, Australia
Universal Lego, Big Bang!, Ogilvy Costa Rica, San Jose, Costa Rica
Kiss FM, Ozzy Osbourne, Lua, Sao Paulo, Brazil
Go Outside Magazine, Mouse, Smart Phone, Talent, Sao Paulo, Brazil
Penguin Books, Architecture, Fairy Tailes, Gardening, Hobbies, Science Fiction, Travel, Y&R Malaysia, Kuala Lumpur
Mapfre, Playstation, Smart Car, Toy Story, Zapping/M&C Saatchi, Madrid, Spain
Getty Images, Ali, Almap BBDO Sao Paulo, Brazil
Colsubsidio Libraries, Snow White and Sherlock Holmes, Harry Potter and Troy, Little Red Riding Hood and Moby Dick, Lowe SSP3, Bogota, Colombia
Grupo Exito-Carulla, Egg, Toast, Ogilvy & Mather, Bogota, Colombia
Land Rover, Mountain, Orangutan, River, Y&R Dubai, United Arab Emirates
Filigranes, Literary Pop-Ups, Air Brussels, Belgium
Cerveza Salta, Rugbeer, Ogilvy & Mather, Argentina, Buenos Aires, Argentina
Faber Castell, The Scream, Ogilvy & Mather, Singapore
Snoop Dogg’s Smokable Book, Pereira & O’Dell, San Francisco, USA
Coca Cola, Share A Coke- Bottles and Cans, Ogilvy & Mather, Sydney, Australia
Lay’s Machine, +Castro, Buenos Aires, Argentina
Contrex, Contrexperience, Marcel, Paris, France
Mountain Dew, Skate Pinball, Colenso BBDO, Auckland, New Zealand
Smart ForTwo, Smart EBall, BBDO Germany Dusseldorf, BBDO Proximity Berlin, Germany
Ministry of Defense, Rivers of Light, Lowe-SSP3, Bogota, Colombia
From Peru for Peru, Y&R Lima, Peru
T-Mobile, Parking Ticket, Saatchi & Saatchi London, UK
Thai Health Promotion, Smoking Kid, Ogilvy & Mather Bangkok, Thailand
Coca Cola, The Cheering Truck, Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Canal+, Discover What You Should Not Have, Cake Paris, France
Noah Animal Protection, Code Noah, Jung von Matt, Hamburg, Germany

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