Cannes Mobile Lions 2012

Results are out for the Mobile Lions at 2012 Cannes International Festival of Creativity. Mobile Lions, awarded for the first time in 2012, reward the best creative work which lives on or is activated by a mobile device, app or mobile web, judged on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes). Grand Prix goes to Google Display Advertising campaign, “Hilltop Re-Imagined for Coca Cola“, by Grow Interactive, Norfolk, USA and Johannes Leonardo, New York, USA.

Hilltop Re-Imagined for Coca Cola


Gold Mobile Lions

Toyota, Backseat Driver (2), Party, Tokyo, Japan
Band-Aid, Magic Vision, JWT New York, USA
Chevrolet, Chevy Game Time, Goodby Silverstein & Partners, San Francisco, USA
Red Tomato Pizza Restaurant, VIP Fridge Magnet, TBWA\RAAD Dubai, UAE
The Village, Parking Douche, Look At Me, Moscow, Russia
Hospital for Sick Children, Pain Squad (2), Cundari, Toronto, Canada
Bradesco Seguros, Fake Ad, AlmapBBDO, Sao Paulo, Brazil
Nokia Lumia 800, Mystery Ad, YOC Berlin, Carat Dusseldorf, Germany
Microloan Foundation, Pennies For Life, DLKW Lowe, London, UK

Silver Mobile Lions

Alias Meat Pack, Hijack, 4Am Saatchi & Saatchi, Guatemala
Emart Sunny Sale, Cheil Worldwide, Seoul, South Korea
Nike, Nike+ Fuelband, R/GA New York, USA
Noka CNN Windows App, CNN Report, Turner Broadcasting System, Atlanta, USA
Telefonica, Kid Rescue, Y&R Colombia, Bogota, Colombia
Frauen Gegen Gewalt Bundesverband, Beating Facts, Plan.net, Munich, Serviceplan, Munich, Germany
Lexus GS, Tori 500, Team One, El Segundo, USA
Intel 2nd Gen, The Escape iAd, Ansible Mobile, New York, OMD, New York, USA
Coca Cola China, Choki Choki Choki, McCann Worldgroup, Hong Kong
Carling Black Label, Be The Coach, Ogilvy Cape Town, South Africa
NS, The 360degrees NS Royal Waiting Rooms, XS2TheWorld, Yune, Amsterdam, The Netherlands
Gagosian Gallery, @Radical.media, New York, USA
KSM Sting 25, @radical.media, New York, USA
Red Tomato Pizza Restaurant, VIP Fridge Magnet, TBWA\RAAD Dubai, UAE

Bronze Mobile Lions

Telefonica, Kid Rescue, Y&R Colombia, Bogota, Colombia
Lego, Life Of George, Hello Monday, Eyecue Vision, Copenhagen, Denmark
Fox, Walkers Kill Count, Red Bee Media, London, UK
McDonalds, Pick n Play, DDB Stockholm, Sweden
Pepsi/Carlsberg, The Sound of Football, Akestam Holst, Stockholm, Sweden
Coca Cola, Happiness Refill, Ogilvy Brasil, Sao Paulo, Brazil
AKB48 on Google+, Ground, Tokyo, Japan
Volvo on Call, Mobiento, Stockholm, Sweden
Alias Meat Pack, Hijack, 4 AM Saatchi & Saatchi, Guatemala
Ubisoft, Autodance, Crispin Porter + Bogusky, Gothenburg, Sweden
Channel 4, Street Tag, Brothers and Sisters, 4Creative, London, UK
TVGlobo Fantastico, Medida Certa, Globo Communicao e Participacoes, Rio de Janeiro, Brazil
Viacom MTV, MTV Under The Thumb, AKQA, London, UK
Scandinavian Airlines, Point and Fly, Crispin Porter + Bogusky, Gothenburg, Sweden
GOogle Display, Drive It Like You Hate It Re-Imagined, Grow Interactive, Johannes Leonardo, New York, USA
McDonalds Sweden, Pick n Play, DDB Stockholm, Sweden

Bronze Mobile Lions

Lego Life Of George, Hello Monday, Eyecue Vision, Copenhagen, Denmark
Google Display Advertising, Hilltop Re-Imagined for Coca Cola, Grow Interactive, Norfolk, Johannes Leonardo, New York, USA
PNC Bank, Real Life with Virtual Wallet, Deutsch Inc, New York, USA
Frauen Gegen Gewalt, Beating FActs, Plan.net, Serviceplan, Munich, Germany
Situation Stockholm Magazine, SMS Is King!, Mobiento, Stockholm, Sweden
McDonalds Coin Hunters, DDB Copenhagen, Denmark
Coca Cola, Move To The Beat, Movement, London, UK
Jordan Brand, Choose Your Limit, Blast Radius, Vancouver, Canada
Captain Morgan, Captain’s Conquest, Anomaly, New York, USA
Siemens iPad App, Recollections, Conrad Caine, Munich, Germany
Volvo On Call, Mobiento, Stockholm, Sweden
Vastraffik Tram Sightseeing App, Forsman & Bodendors, Gothenburg, Sweden

Filed under: Cannes

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