Cannes Media Lions 2012

Results are out for the Media category at the 2012 Cannes International Advertising Festival. The Media Lions reward focused creativity in media, recognising brilliant ideas that work. Successful demonstrate thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy and how the media solution maximised business results for a successful outcome. Grand Prix this year went to Manning Gotlieb OMD, London for the Google Voice Search campaign.

Gold Media Lion


Gold Media Lions

Epensa El Bocon, Empty Pages, Publicidad Causa, Lima, Peru
Deutsche AIDS, Every 18 Seconds Somebody Dies of AIDS, Kempertrautmann, Hamburg, Germany, Elements-Events, Rosenheim, Germany
TNT Turner, Push to Add Drama, Duval Guillaume Modem, Antwerp, Belgium
Canon, Project Imagin8ion, Grey, New York, USA
Joe FM Radio, The National Surprise Party, Dallas, Antwerp, Belgium
Gunter Deming Stumbling Stones, Stones Telling Stories, Jung von Matt, Kuborgh, Hamburg, Germany
Australian Defence Force, Mobile Medic, George Patterson Y&R Melbourne, Australia, VML Kansas City, USA
BMF, Vinnie, Grey London, UK
Carlsberg Bikers, Duval Guillaume Modem, Antwerp, Belgium
Peres Center, Blood Relations, BBR Saatchi & Saatchi, ISrael
Coordown Onlus, Integration Day, Saatchi & Saatchi Milan, Italy

Silver Media Lions

Coca Cola Polar Bowl, Wieden+Kennedy, Portland, USA
Fabricas Nacionales de Cerveza, Live Explosions, Euro RSCG Gurisa, Montevideo, Uruguay
Johanniter-UNfall-Hilife, Radio Ghosts, Serviceplan, Munich, Germany
Volkswagen Bluemotion Label, Ogilvy Cape Town, South Africa
McCain Food, Ready Baked Jackets, PHD London, UK
McDonalds Hamburger Timetable, DDB Warsaw, Poland
Al Nisr Publishing Gulf News, The Headline News Cup Sleeve, Y&R Dubai, UAE
Oroverde, Donation Army, Ogilvy Germany, Frankfurt
Emart, Sunny Sale, Cheil Worldwide, Seoul, South Korea
5X Mutant Gum, OMD Sydney, Soap Creative, Sydney, Australia
MJ Bale, Grazed on Greatness, Whybin\TBWA\Tequila, Sydney, Australia
Gatorade, Fueling Buzz, JWT San Juan, Puerto Rico
Pedigree, The TV Star That Saved Millions of Dogs, Havas Sports & Entertainment, Buenos Aires, Argentina
Door Step School, Ink Pad, Leo Burnett Mumbai, India
Coca Cola Share A Coke, Ogilvy & Mather, Sydney, Australia
Honda, Connecting Lifelines, Dentsu Tokyo, Shipoo Tokyo, Japan
Kandia Dulce, Romanians Are Smart, McCann Erickson, Bucharest, Romania
German Red Cross, Online Street Musicians, Jung von Matt, Hamburg, Markenfilm Crossing, Hamburg, Germany
Coca Cola China, Choki Choki Choki, McCann Worldgroup, Hong Kong
Samsung, Minus One Project, Cheil Worldwide, Gurgaon, India
Hasbro Transformers, Kreo-O Transform Your World, Initiative, New York, USA
Dulux NZ, What’s Your Colour, OMD Wellington, Clemenger BBDO, Wellington, New Zealand
Contrex, Contrexperience, Marcel, Paris, France
Hasbro Nerf Blasters, Office War: Helping Germany Have Fun at Work, Mediacom Germany, Dusseldorf
Kiwirail, See More of New Zealand By Train, Clemenger BBDO, Wellington, New Zealand
McDonalds, Hamburger Timetable, DDB Warsaw, Poland
MCM Pizzas, BETC Paris, France
ALS Foundation, I Have Already Died, Publicis Amsterdam, The Netherlands

Bronze Media Lions

Lynx Angel Ambush, Mindshare London, Grand Visual London, UK
Claro TV HBO, Half of HBO For Free, Ogilvy Guatemala
Amnesty International, Unlock the Truth About Guantanamo, Garbergs, Stockholm, Sweden
Pokemon Company, Let’s Make Pikachu Kabuto, Dentsu Kansai, Osaka, Japan
McDonalds, Smelling Like Coffee, OMD Chile, Santiago, Chile
Peugeot, Airbag, Loducca, Sao Paulo, Brazil
Viacom Comedy Central, The Non-Interactive Interactive Comedy, Grey Worldwide, Dusseldorf, Germany
Pepsico, Bottle Lights, BBDO Guerrero, Makati City, The Philippines
BR Korea Dunkin’ Donuts, Flavor Radio, Cheil Worldwide, Seoul, South Korea
Mokesh, Danger! Dog Poop, Mediacom Israel, Ramat Gan, Israel
Santa Casa Hospital, QR Thanks, Y&R Sao Paulo, Brazil
Dinosaurier Museum, Big Bone, Saatchi & Saatchi Frankfurt, Germany
P&G Braun Oral-B, International Airport Mouth, Beacon Communications, Tokyo, Japan
Latest Meals for Holiday, Empty Carts, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Ikea, Happy to Bed, Cake (Havas Sports & Entertainment), London, UK
Ikea Moving Day Wild Postings, Leo Burnett, Toronto, Canada
ING Direct, It’s Time To Unlearn, YMedia, Madrid, Spain
La Sirena Fashion Department, Fashion for Less, Pages BBDO, Santo Domingo, Dominican Republic
Qantas, The Great Crusade, Wonder, Sydney, Australia
Synsam Glasses, Synsam Offside Sponsorship, Starcom Sweden, Stockholm, Sweden
The Metropole Orchestra, Save An Orchestra, Euro RSCG, Amsterdam, The Netherlands
Nissan & Playstation, GT Academy USA, TBWA\Chiat\Day Los Angeles, USA
McDonalds, Koreans’ Big Mac Song!, Starcom Mediavest Group, Seoul, Leo Burnett Korea, Seoul, South Korea
Troy Public Library, Book Burning Party, Leo Burnett, Detroit, USA
Wrigley Skittles, Blue Skittles – Like The Rainbow, TBWA\London, UK
BBVA Continental, The Little Guy Inside the ATM Machine, Volver D6 Sac, Lima, Peru
Glaxosmithlkine, Aquafresh Presents the Nurdles, PHD New York, USA
Ceylon Newspapers, Mawbima , Paper Flag, Leo Burnett Solutions, Colombo, Sri Lanka
TED Talks, TedX Hairdressers, Ogilvy & Mather Buenos Aires, Argentina
Hyundai, Move Your Thinking, Innocean Worldwide, Seoul, South Korea
C&A, Fashion Like, DDB Brasil, Sao Paulo, Brazil
Good Neighbors, Love Parking Campaign, Innocean Worldwide, Wonderboys, Seoul, South Korea
Olay Breast Cancer Awareness, The Life Saver T-Shirt, Saatchi & Saatchi Mexico
Mars Twix, Twix Digital Pause Button, Starcom, Channel 11, Melbourne, Australia
Turkcell Captchas, Attention, Mindshare, Istanbul, Turkey
Alzheimers Association US, Forgot Your Password?, Grupo Gallegos Huntington Beach, USA
Ben & Jerry’s World Fair Trade Day, Fair Tweets, Amalgamated, StinkDigital, New York, USA
Nissan Nordic Crossover, Nissan Rumble, TBWA\Helsinki, Finland
No Rights No Women (2), Leo Burnett Beirut, Lebanon
Coca Cola, Share A Coke (2), Ogilvy & Mather Sydney, Australia
Troy Public Library, Book Burning Party, Leo Burnett Detroit, USA
Toyota FJ Cruiser, Top To Bottom Off Road, Saatchi & Saatchi NZ, Auckland, AIM Proximity (Clemenger) Wellington, New Zealand
Adam Tensta, One Copy Song, R/GA New York, USA
McDonalds UK, McDonalds Extended Hours, OMD UK, London, UK
Red Tomato Pizza Restaurant, VIP Fridge Magnet, TBWA\RAAD Dubai, UAE
Melbourne Writers Festival, WI-Fiction, JWT Melbourne, AUstralia
Wrigley, FX Mutant Gum, OMD Sydney, Soap Creative Sydney, Australia
Pepsi’s Game Changing X Factor Partnership, OMD USA, New York, USA
Dannon Bottled Water, Live Young (2), MPGMC New York, Euro RSCG New York, USA
Nando’s, Last Dictator Standing, Black River FC Johannesburg, South Africa
McDonalds Coin Hunting, OMD Denmark, Copenhagen, Denmark
P&G Gillette Fusion, You Shave, I Shave, BBDO India, Mumbai, India
DB Breweries/Monteith Cider, Sorry About The Twigs, Folks, Colenso BBDO, Auckland, New Zealand
Kandia Dulce Rom, Romanians Are Smart, McCann Erickson, Bucharest, Romania
Harald A. Moller/Volkswagen, Blue Motion Roulette, Try/Apt Advertising Agency, Oslo, Norway
Banco Popular De Puerto Rico, The Most Popular Song, JWT San Juan, Puerto Rico
Deutsche Sparkassen-Und Giroverband, Giro Seeks Hero, AM Agentur Fur Kommunikation, Stuttgart, Germany
Telia, Soundtrack Sweden, Stockholm, Sweden
Swedish Post, Celebrity Ceasefire, Aksetam Holst, Stockholm, Sweden
Telefonica Optic Fiber, More Than 5000 Different Covers, Y&R Sao Paulo
BR Korea Dunkin’ Donuts, Flavor Radio, Cheil Worldwide, Seoul, South Korea
Revista Maxim, Gold Line, DDB Argentina, Buenos Aires, Argentina
Deutsche AIDS-Stiftung, Every 18 Seconds Somebody Dies of AIDS, Kempertrautmann, Hamburg, Elements-Events, Rosenheim, Germany
Good Neighbors, Love Parking Campaign, Innocean Worldwide, Wonderboys Seoul, South Korea

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