Canal+ football coverage is celebrated in “Fuel for Fans”, a commercial designed as an ode to the incomparable joy football lovers feel while watching a great game. Three fans travel across the country on their knees, fuelled by the euphoria they’ve caught on screen. “l’effet Foot” was released in July in association with coverage of the Champions League.
Click on the image below to play the Fuel For Fans video in YouTube (HD)
The Fuel For Fans film was developed at BETC Paris by chief creative officer Stephane Xiberras, creative director Olivier Apers, art director Ludovic Labayrade, copywriter Antoine Lenoble, agency producer Isabelle Ménard, agency management team Alexandre George, Guillaume Espinet, Barbara Hartmann, strategic planner Vianney Vaute, working with Canal+ marketing team Samantha Etienne, Béatrice Roux, Mathieu Mazuel and Guillaume Sionis.
Visual effects were produced at Digital District, Paris, by editor Adriana Legay and Flame artist James Senade.