Canadian Club, the whisky brand, is being promoted by Beam Global Australia with “Beer Fairyland”, a campaign to take on Australia’s obsession with beer. English actor John Cleese provides the voiceover for a series of commercials, available on the Canadian Club Youtube channel, in which slovenly dressed “Beer Fairies” are eliminated every time someone chooses to purchase a Canadian Club instead of a beer. The Canadian Club Australia Facebook page invites users to sign up for Beer Fairy Hunting Season, competing for instant prizes. PR work champions results from a survey in which Australian women see beer drinkers as boring and predictable. Point of sale items include motion-activated burping and farting audio in on-premise bathrooms.
This is the place your mother warned you about. Discover the world of the beer fairy: the sights, the sounds and, unfortunately, the smells. Luckily though, every time you buy a Canadian Club a beer fairy dies. Click on the image below to play the Welcome to Beer Fairyland video in YouTube (HD)
Boring beer drinkers are losing the battle but they are fighting back. And they are fighting dirty. Click on the image below to play the Join The Hunt video in YouTube (HD)
Beer Fairy Dale explains what makes his kind so repulsive and single-handedly throws the entire theory of evolution into doubt. Click on the image below to play the Origin of the Species video in YouTube (HD)
One of the beer fairies has gone from missing all his teeth to missing full-stop. Asleep in a gutter, wedged into the couch or something more sinister? Click on the image below to play the Missing Beer Fairy video in YouTube (HD)
The penny finally drops as beer fairy Dale suspects his brethren are not passing away as a result of natural causes. He’s right when he laments the TAB will never be the same. Click on the image below to play the Conspiracy Theory video in YouTube (HD)
Join the guys on the couch as the beer fairies discuss their favourite beer. Vive la difference. Click on the image below to play the A Beer By Any Other Name video in YouTube (HD)
We humans may be worried about things like interest rates and global warming, but Beer Fairy Dale and his mates have more pressing concerns — they’re dropping like flies. Click on the image below to play the Priorities according to a Beer Fairy video in YouTube (HD)
The Beer Fairyland campaign was developed at The Works Sydney by copywriter Nathan Bilton, art director Guy Patrick, group head Damian Pincus, agency producer Craig Bolles and account director Melissa Aisbett.
Sound was produced at Liquid Studios.