Call of Duty Black Ops II
Activision has released an interactive trailer campaign promoting Call of Duty: Black Ops II, a futuristic version of the Call of Duty First Person Shooter game series. Set in 2025, the new game presents a world in which weapon technology has been stolen and is being used against its creators. Sgt Frank Woods, one of the lead characters from Call of Duty Black Ops, appears as the narrator in a reveal trailer, along with four related mini-documentary videos featuring P.W. Singer and Oliver North.
In the Reveal trailer Sgt Woods looks back at how the technology got stronger while humanity grew weaker. He lays out the challenge of fighting back against the enemy which is intent on stealing the keys to computer-controlled weapon systems. Click on the image below to play the How Far We’ve Come video in YouTube
It’s Not Science Fiction, the second film, looks at the use of drones, directed energy lasers, exoskeletons and new age camouflage that are being used now. Click on the image below to play the video in YouTube
The Oops Moment, the third film, looks at mistakes in the robotics industry. Click on the image below to play the video in YouTube
What happens when terrorists steal weapons technology. Click on the image below to play Chapter 4 When the Enemy Steals The Keys
The fifth video in the interactive series, is a two minute documentary providing a synopsis. Click on the image below to play the video in YouTube
The Black Ops II campaign was developed at The Ant Farm and 72andSunny by chief creative officer Glenn Cole, executive creative director Rob Troy, creative director Scott Carson, copywriters Jason Norcross and Josh Fell, designer Matt Murphy, producers Ryan M Vickers (The Ant Farm) and Dan Ruth, agency producer Eric Rasco. Audio post was by Margarita Mix. Editor was Joe Hubbard.
Filming for the documentary was shot by director Amir Bar Lev via RSA Films with director of photography Adam Richards, producers Michael Bernstein, Chris Girard and Sarah Schachte, executive producers Tom Dunlap and Stacey Altman. Editor was Dan Swietlik at Stitch Editing. Music for the interactive films and 15 second spots was by The Rumor Mill. Telecine was produced at The Moving Picture Company. Sound was designed at Barking Owl. Audio post production was done at Lime Studios.