California Lottery is running “Hot Streak”, a television commercial set in the Old West infused with anachronistic bling. A wizened old miner discovers his Midas Touch in a Sierra Nevada stream during the California Gold Rush, finding a huge nugget, a golden pocket watch, golden spectacles, golden horseshoes for his donkey and, finally, a golden bust of Egyptian Queen Nefertiti. “Going On A Hot Streak Has Never Been Easier”.
Click on the image below to play the Hot Streak video in YouTube (HD)
The Hot Streak ad was developed at David&Goliath, Los Angeles, by chief creative officer David Angelo, executive creative director Colin Jeffery, director of client services Brian Dunbar, creative directors John Battle, Todd Grant and Jason Karley, senior copywriter Greg Buri, senior art director Basil Cowieson, executive producer Carol Lombard, senior producer Nicolette Spencer, account director Stacia Parseghian, account supervisor Janet Wang.
Filming was shot by director Robert Jitzmark via Green Dot Films, Los Angeles, with director of photography Pär M Ekberg, executive producers Darren Foldes and Rich Pring, line producer Mark Walejko, casting director Kathy Knowles.
Sound was designed and mixed at 740 Sound Design by producer Scott Ganary.