Cafe Joe Brain Freeze Worth It

Cafe Joe in Israel is promoting its slushie drinks with an outdoor advertising campaign with the tag line, “Worth The Brain Freeze”. The posters show a man and a woman each holding a Summer Slushie, coping with the sphenopalatine ganglioneuralgia often associated with consuming frozen food.

Cafe Joe Brain Freeze Woman


Cafe Joe Brain Freeze Woman

Credits

The Brain Freeze campaign was developed at Y&R Israel, Tel Aviv, by chief creative officer Benni Bronski, creative director Sagi Blumberg, art director Asi Gurtenberg, copywriter Michal Perry, executive client director Daniel Meirovich, account supervisor Aviv Ben-Zikri, account manager Ortal Dudu, executive producer Shira Robas, producer Lirona Spivak and photographer Menachem Reiss.

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