Cafe Joe in Israel is promoting its slushie drinks with an outdoor advertising campaign with the tag line, “Worth The Brain Freeze”. The posters show a man and a woman each holding a Summer Slushie, coping with the sphenopalatine ganglioneuralgia often associated with consuming frozen food.
Credits
The Brain Freeze campaign was developed at Y&R Israel, Tel Aviv, by chief creative officer Benni Bronski, creative director Sagi Blumberg, art director Asi Gurtenberg, copywriter Michal Perry, executive client director Daniel Meirovich, account supervisor Aviv Ben-Zikri, account manager Ortal Dudu, executive producer Shira Robas, producer Lirona Spivak and photographer Menachem Reiss.
