Cadbury has linked the Joyville concept with a 1913 historic steam engine turning up at train stations today in Sydney, Australia. The purple train, complete with white candy stripes and gold accents, stopped in Redfern, Central and Strathfield stations, with nine Joyville workers dressed in purple and white sharing thousands of Cadbury Dairy Milk chocolate products with commuters. The Joyville Train follows the introduction of Marvellous Creations in supermarkets across Australia and is centred online at joyville.com.au.
Click on the image below to play the Joyville Train video in YouTube (HD)
Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk, said the Joyville Train is all about bringing joy to people’s lives and demonstrating that Joyville really does exist. “The Joyville Train is one of the rare glimpses into the mythical land of Joyville and its joyful inhabitants as they bubble into the real world, sharing joy and magic with everyone they come across. Joy is at the very heart of Cadbury Dairy Milk chocolate and everything we do; the Joyville Train is about amplifying the joy that Cadbury chocolate has been bringing to Australians for decades. We are thrilled to see such an amazing response from the public who have really embraced what Joyville is all about.”
Filming was produced at Jungleboys.