Cadbury recently spent a week enlisting the support of the Irish public for “When Will It Goo?”, an integrated advertising campaign promoting the Cadbury Creme Egg. Eight rocking giant eggs were moved around Dublin, protected in transparent cases. The more online support received the more excited our Creme Egg became, culminating in a daily egg-splosion of Goo broadcast live through an app on the Cadbury Ireland Facebook page, facebook.com/CadburyIreland. Every Tweet with the hashtag #tweet2goo, and Facebook entry received, helped build the egg-citement, resulting in eight egg-splosions over seven days. All those who tweeted and entered via Facebook were automatically entered into a draw to win tickets to The London 2012 Olympic Games.
Click on the image below to play the When Will It Goo video in YouTube (HD)
The When Will It Goo campaign was developed at MCsquared, Dublin.