Cabinet of Dreams
British charity Women’s Aid is offering shoppers a Valentines Day experience a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. The Women’s Aid Cabinet of Dreams features nine extraordinary Valentine’s gifts, displayed majestically in bell-jars in a Soho shopfront 3D installation. Each gift has its own unique interpretation and illustration from one of London’s top artists or collectives, including Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown. Shoppers can “purchase” the gifts by texting the number next to each item, and donate an amount between £2 and £20 to Women’s Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present. While £10 can buy a simple bouquet, for Women’s Aid it would be a valuable contribution towards providing lifesaving services, with the added extra of being a truly romantic and unique gift.
The Cabinet of Dreams campaign was developed at Grey, London, by creatives Lex Firth, Clemmie Telford, planner Talula White, photographer Marco Mori with retouching done at Hogarth.