Burger King‘s Whopper Lust campaign, the winner of a Gold Pencil for Branded Content/Games at the 2012 One Show, centered around DirecTV channel 111, which aired endless footage of a spinning Whopper. If viewers watched for five minutes, they earned a free Whopper. If they watched for 10 minutes they earned two free Whoppers. And so on. Viewers had to pay attention, responding to occasional prompts, to qualify for their Whopper burger.
Click on the image below to play the Whopper Lust case study video in YouTube (HD)
The Whopper Lust campaign was developed at Crispin Porter Bogusky by chief creative officer Rob Reilly and Jeff Benjamin, group creative director Matt O’Rourke, art director Daniel Burke, interactive copywriter Brittany Poole, copywriter Peter Brown, group executive producer Paul Sutton, integrated producers Nick Ngai and Randall Fransen: Jr., executive DFX producer Adam Nikolaidis, integrated producer (video) Andrea Krichevsky, integrated producer Kelly Correia, interactive design director Pelun Chen, interactive designer Marcus Silva, experience designer Zarni Ko, DFX artist Scott VanArsdale, director of integrated production Ivan Perez-Armendariz, business affairs manager Mallory Zumbach, integrated music producer Jorge Ivan Vargas Perez.