Bundaberg Original Legends

Diageo continues its Bundaberg Original advertising campaign in Australia with a commercial providing two vastly different origin stories. While both tales in the Original Legends saga agree that Bundaberg rum was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. The campaign is carried over in print, out of home and online advertising.

Bundaberg Original Legends snake

Original Legends Credits

The Original Legends campaign was developed at Leo Burnett Australia, Sydney by executive creative director Andy Dilallo, copywriter Grant Mcaloon, creative director Vince Lagana, client services director Peter Bosilkovski, business director Sam Mcgown, and agency producer Margot Fitzpatrick.

Filming was shot by director Mike Maguire via Revolver with executive producer Michael Ritchie, producer Ian Iveson, director of photography Ginny Loane and production designer Alexis Ross.

Editor was Peter Whitmore at The Editors. Telecine was produced at Toybox. Visual effects were produced at Fin Design by producer Anya Kruzmentra.

Bundaberg Site Original Legends History
Bundaberg Original Legends Be Warned
Bundaberg Original Legends Gingerbread Men