Bundaberg Original Legends
Diageo continues its Bundaberg Original advertising campaign in Australia with a commercial providing two vastly different origin stories. While both tales in the Original Legends saga agree that Bundaberg rum was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. The campaign is carried over in print, out of home and online advertising.
Original Legends Credits
The Original Legends campaign was developed at Leo Burnett Australia, Sydney by executive creative director Andy Dilallo, copywriter Grant Mcaloon, creative director Vince Lagana, client services director Peter Bosilkovski, business director Sam Mcgown, and agency producer Margot Fitzpatrick.