Bulwark 451° Burn because people aren’t fireproof
Bulwark, a manufacturer of flame-resistant apparel, has commissioned “451° Burn”, a short film showing that no matter how careful we are, accidents still happen. 3D paper sculpture by art Jeff Nishinaka, design and live-action production by Superfad are combined to focus on the fragility of human life.
Opening with a view of a startlingly white view of an industrial work site, complete with oil derricks, exhaust manifolds, electrical switches and wires, and elaborate piping systems, the compelling 155-second film, “451° Burn,” begins as a pristine oasis in the middle of a deserted area. As the camera travels through the site, three paper workers are revealed as workers. In one isolated corner, a flame begins to lick at the paper work scape before quickly spreading into an inferno. As the carefully constructed paper edifice is reduced to ashes, the scene changes to a mélange of paper letters. A right-to-left camera moves artfully arranges the letters into the phrase “Because People Aren’t Fireproof.”
Click on the image below to play the 451° Burn film
“The inspiration for ‘451o’ came from Fitzco,” explains Geraint Owen, Executive Producer at Superfad/NY. “Bulwark specializes in fire-retardant clothing for electrical, industrial, and rig workers, and Fitzco wanted to focus on how delicate the relationship of human beings is with these often dangerous environments. During our research, we came across the remarkable work of Jeff Nishinaka, an amazing artist who does incredible things with precisely folded and bent paper. From that initial idea, the project really took off.”
Over a period of several months, Nishinaka created an incredible industrial model solely out of paper. Measuring ten feet across and over 12 feet tall, Nishinaka’s piece emerges as a remarkably soulful blend of high art and heavy industry. The sheer beauty of the structure is made all the more incredible by the fact that, from the start, it was meant to be consumed by flames.
“As Jeff was working on the piece, we were planning a carefully choreographed incineration,” says Owen. “We worked closely with an effects supervisor and pyrotechnics expert to ensure that the burning proceeded just the way we wanted. The entire process was a complex collaboration. We built smaller versions of the model to time out the shot, and also created a digital 3D model and animatic to completely pre-visualize the burning. We carefully scouted locations that would be sufficiently barren, while also protecting the piece from the wind and other natural elements. We employed eight different cameras to ensure a compelling take on the entire burn. It was a fascinating process, taking a piece of fine art through the production process to transform it into what is essentially a piece of highly controlled performance art.”
451° Burn Credits
The 451 project was developed at Fitzgerald+CO.
Filming and effects were produced at Superfad by director Brian Drucker, director of photography Colin Watkinson, producer Scott Ludden, editor Greg Slagle, senior compositor Adrian Winter, senior producer Emily Sussman and executive producer Geraint Owen.
Music was by MassiveMusic.