Bud Light Weego the Rescue Dog – Here we go!
Anheuser Busch is running a Super Bowl advertising campaign for Bud Light beer, featuring Weego, a rescue dog named after the tag line, “Here We Go”. Viewers are invited to show some love for rescue dogs like Weego, by liking facebook.com/BudLight, where Anheuser Busch will donate up to a quarter of a million dollars to Tony La Russa’s Animal Rescue Foundation, ARF.
Click on the image below to play the Weego video.
The Rescue Dog campaign was developed at McGarryBowen, by group creative directors Michael Straznickas and Dave Reger, creative director digital Eric Ravenstein, associate creative director Jon Morgan.
Filming was shot by director Renny Maslow.
Editor was Glorily Velez at Whitehouse Post.
Weego is played by Nugget, a genuine rescue dog.