Anheuser-Busch’s new beer, Bud Light Platinum, was launched in two television commercials aired during the 2012 Super Bowl, “Factory” and “Work”. The ads feature the beer’s funky blue glass bottle and provide visual references to Picasso’s Blue Period. “Work” is set in an office perched against a cool metropolis setting, while “Factory” is an insider’s look at what makes up Bud Light’s new Platinum.
Click on the image below to play the Factory video in YouTube (HD)
Click on the image below to play the Work video in YouTube (HD)
The Bud Light Platinum campaign was developed at Translation LLC by chief executive officer Steve Stoute, creative director Adrian Saker, associate creative director/art director Cory Smith, copywriter Caitlin Harris, producer Rob Farber, account director Whit Bowers, head of production Barry Sonders, account supervisor Natalie Tavernas, account coordinator Jake Langbecker.
Music is “Runaway” by Kanye West. Sound was designed at Human Worldwide by managing partner Marc Altshuler, producer James Wells, sound designer Daryl Pinsdorf. Audio post production was done at AudioEngine by mixer Rex Recker.
Editor was Brad Waskewich at Spot Welders with assistant editor Anchor Mak.
Post production and visual effects were produced at The Mill, New York, by executive producer Jo Arghiris, VFX producer Charlotte Arnold, shoot supervisors Michael Gibson, Andres Eguiguren, Yann Mabille, creative director Yann Mabille, 3D lead artists Andres Eguiguren, 2D artists Mark French, Gigi Ng, Rosalind Paradis, Oliver Armstrong, Tomas Hall, 3D artists Alex Hammond, Eva Kuehlmann, Jules Janaud, Justin Burton, John Patterson, Jeff Chavez, Dave Alonso, pre-viz artist Andres Equiguren.