BT has launched a new brand advertising campaign supporting BT’s sponsorship of London 2012 Olympics. The campaign, online at btlondon2012.co.uk, includes television, bus sides, BT phone kiosks, press and digital activity, illustrates how the company is delivering the communications services that allow everyone to experience and share the magic of the Olympic and Paralympic Games. The TV advert shows the reactions of people as BT helps people to share in the emotions – the highs and the lows – of the Games, culminating in a huge crowd celebrating at BT London Live in Hyde Park. Outdoor and print advertising features BT Ambassadors Oscar Pistorius and Jonathan and Alistair Brownlee, including advertising on 750 London taxis and on Transvision screens in major national train stations.
Click on the image below to play the Bringing Us All Together video in YouTube (HD)
The Bringing Us All Together campaign was developed at AMV BBDO by creative directors Dave Buchanan and Mike Hannet, copywriter Martin Lorriane.
Media was handled by Maxus.
Music is “Everybody’s On The Run” by Noel Gallagher’s High Flying Birds.