British Red Cross Crisis

The British Red Cross has launched a compelling nationwide campaign to raise awareness of the support it offers throughout the UK. “I am a crisis”, a TV advert with an ominous tone, features a young woman in hooded jacket walking with her dog through a local neighbourhood at night. The Red Cross believes a crisis includes everything from a house fire to an illness that leaves someone struggling to cope alone, and provides a range of services nationwide to help those affected. The organisation has seen an increase in the amount of people in crisis, and figures show that the number of people using Red Cross services – such as emergency response teams, care in the home programmes and first aid provision – stands at almost 1.1million in the last 12 months.

British Red Cross Crisis

Click on the image below to play the I Am a Crisis video in YouTube


I am the fire that leaves you homeless.
A heart attack in aisle six.
The prescription you can not collect.
I’m the boiled sweet stuck in your child’s throat.
The motorway pile up that leaves you traumatized.
The food shopping you can not do.
I’m the reason you need a wheelchair.
The flood that leaves you stranded.
The empty house when you return from hospital.
I’m a crisis and I don’t care who you are.

“A crisis can happen to anyone. Every year the British Red Cross helps over a million people in the UK, as well as abroad. With help in emergencies, care in the home and first aid training. BritishRedCross Refusing to ignore people in crisis. 0300 333 3330.”


The Crisis campaign was developed at Leagas Delaney by creative director Nigel Roberts, art director Alan Cinnamond, agency producer Michelle Hopkins.

Filming was shot by director Seb Edwards via Academy Films with director of photography Barry Ackroyd and producer Simon Cooper

Editor was Sam Rice-Edwards at The Assembly Rooms. Post production was done at Moving Picture Company.