British Heart Foundation Vinnie Hard & Fast

The British Heart Foundation is raising awareness of the latest approaches to CPR (cardiopulmonary resuscitation) with the help of Vinnie Jones, an exfootballer who has played the role of enforcer in films such as Guy Ritchie’s Lock Stock and Two Smoking Barrels. Jones, accompanied by two henchmen, brings in a recently eliminated victim to demonstrate how to do hands only CPR (you only ever kiss your missus on the lips), using the the BeeGees track “Stayin’ Alive”. The resulting Hard & Fast creative is available in a TV advert, a training video, and an interactive section of the British Heart Foundation website.

British Heart Foundation Hard and Fast

Click on the images below to play the Hard & Fast commercial and training video.

British Heart Foundation Hard & Fast site

Hard & Fast Credits

The Hard & Fast campaign was developed at Grey London by executive creative director Vicki Maguire, account director Camilla Ashenhurst, account planner Simon White, agency producers Daisy Mellors and Jacqueline Dobrin.

Filming was shot by director Wayne McClammy via Hungry Man with executive producers Kevin Byrne and Matt Buels, line producers Camilla Cullen and Nate Young, director of photography Fraser Taggart, production designer Nick Foley Oates.

Editor was Alaster Jordan at Whitehouse Post. Post production was done at The Mill, London by colourist Aubrey Woodiwiss. Sound was designed at Grand Central.