British Airways Bucket List

British Airways is running a print and online advertising campaign featuring a check list of challenges to undertake in exotic places. Eat Aknari Jam (Casablanca, Marrakesh and Agadir in Morocco). Join a Game of Lelo (Tblisi in Georgia). Pluck a Hardingfele (Bergen and Stavanger in Norway). Play a duduk (Yerevan in Armenia).

British Airways Cactus

British Airways Lelo Ball

British Airways Hardingfele

British Airways Duduk


The British Airways destinations campaign was developed at BBH London by creative director Hamish Pinnell, art director Adam Staples, digital creative Riccardo Scappini, producers Pamela Schomer, Andrea Kenyon, Helen Johnston, photographer Sam Armstrong, represented by David Lambert, and stylist Diane Edwards.