British Airways is running a print advertising campaign featuring a check list of challenges to undertake in exotic places. Eat Aknari Jam (Casablanca, Marrakesh and Agadir in Morocco). Join a Game of Lelo (Tblisi in Georgia). Pluck a Hardingfele (Bergen and Stavanger in Norway). Play a duduk (Yerevan in Armenia).
The British Airways destinations campaign was developed at BBH London by creative director Hamish Pinnell, art director Adam Staples, producers Pamela Schomer, Andrea Kenyon, Helen Johnston, photographer Sam Armstrong, represented by David Lambert, and stylist Diane Edwards.