Bridgestone Performance Balls and Puck

Bridgestone has started the build up to the 2012 Super Bowl with teasers for a campaign, “Performance Balls and Puck”, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury (ice hockey), Barry Melrose (hockey), and Dick Vitale (bastketball) compete with rising ESPN start Michelle Beadle to get the scoop on the “Time to Perform” mock press conference. The Bridgestone Performance Balls campaign is being fostered on Facebook (Performance Balls and Puck) and Twitter (@Bridgestone).

Bridgestone Performance Balls

The engineers at Bridgestone are about to make a very important announcement: they’re going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it. Click on the image below to play the Press Conference video.

The engineers at Bridgestone have infused their new Performance Football with the same curve-hugging, cutting-edge technology from their Potenza tires. And as sports legends Troy Aikman and Deion Sanders are about to learn, the game may never be the same. Click on the image below to play the Super Bowl video.

Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Dick Vitale and Michelle Beadle are committed to their Twitter communication strategy. NHL commentators Mike Milbury and Barry Melrose are committed to staying off Twitter.

Bridgestone Performance Balls

Bridgestone Performance Balls Credits

The Bridgestone Performance Balls campaign was developed at The Richards Group by creative director/art director Shane Altman, creative director/copywriter Mike Bales, and producer JR Dixon.

Filming was shot by director Erich Joiner via Tool of America with executive producers Brian Latt, Dustin Callif, and Oliver Fuselier, and director of photography Mark Plummer.

Editor was Damion Clayton at Rock Paper Scissors. Visual effects were produced at The Mission Studio. Sound was designed at Lime Studios. Music was produced at Beacon Street Studios.

Digital work was done at Razorfish.