Breast Cancer Heroines

Associação da Luta Contra o Cancer (ALCC) in Mozambique ran Heroines, a series of print advertisements, in 2011, reminding readers that nobody is immune to breast cancer. Wonder Woman, She Hulk, Storm and Catwoman each appear, checking their own breasts for signs of breast cancer. “When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

ALCC Wonder Woman breast cancer print ad

ALCC Catwoman breast cancer print ad

ALCC Storm breast cancer print ad

ALCC She Hulk breast cancer print ad


The Heroines campaign was developed at DDB Mozambique, Maputo, by creative directors Anderson Lima, Zeca de Oliveira, creatives Sara Vale, Christiano Vendramine, Erick Vasconcelos, illustrator Maísa Chaves, graphic producers Faruk Issufo, Mauro Mussagy, planner Cristiana Oliveira, account team Vasco Rocha, Christine Ramela and Fernanda Neves, media by Khida Ismael.

Filed under: Breast Cancer, Print

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