Bounty, a premium priced paper towel brand from Procter & Gamble, is promoted as the way to deal with mess in “Picks It Up”, an award winning print advertising campaign from Canada. The more expensive paper towel is presented through the power of one single sheet to sort out a spilled plate of soup, a dropped icecream or an overturned cup of coffee. “Soup” and “Icecream” won Silver and Bronze Pencils respectively for Collateral/Posters at the 2012 One Show Awards.
Credits
The Picks It Up campaign was developed at Leo Burnett, Toronto, by creative directors Judy John, Lisa Greenberg, Heather Chambers, copywriter Steve Persico, art director Anthony Chelvanathan, photographer Mark Zibert, print producer Anne Peck, art buyer Leila Courey, group head Kim Koster, group account director Millie Alicea, account director Samantha Pollock, account executive Dan Koutoulakis and planner Jose Daniel.
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