Procter & Gamble partnership in the 2012 Olympics is featured in “Olympics Anthem”, a commercial for Bounty paper towels and napkins. Kids who love sports rarely check their enthusiasm at the front door. They want to practice sports INSIDE the house as well — which, of course, can lead to spills and messes. But in this Olympic year, Bounty paper towels wants to salute the parents who let their kids practice in the house anyway, regardless of the threat of messes. The campaign includes Bounty ambassador and Team USA gymnast Shawn Johnson. Young Olympic hopeful athletes need support, and sometimes their parents need support too. Bounty. Let the spills begin.
Click on the image below to play the Bounty Olympics Anthem video in YouTube (HD)
Click on the image below to play the Shawn Johnson commercial in YouTube (HD)
The Olympics Anthem ad was developed at Publicis USA New York by chief creative officer Rob Feakins, executive creative director David Corr, creative director/art director Kat Keeley, creative director/copywriter Bertrand Garbassi, agency producer Alisa Cohen, account director Gail Hollander, group account director Kirsten Meyer, management superviser katie Marschalk working with Procter & Gamble Bounty brand manager Dave Lee.
Sound and music were produced, composed and arranged by Yessian.