Bounty Let The Olympic Spills Begin

Procter & Gamble partnership in the 2012 Olympics is featured in “Olympics Anthem”, a commercial for Bounty paper towels and napkins. Kids who love sports rarely check their enthusiasm at the front door. They want to practice sports INSIDE the house as well — which, of course, can lead to spills and messes. But in this Olympic year, Bounty paper towels wants to salute the parents who let their kids practice in the house anyway, regardless of the threat of messes. The campaign includes Bounty ambassador and Team USA gymnast Shawn Johnson. Young Olympic hopeful athletes need support, and sometimes their parents need support too. Bounty. Let the spills begin.

Bounty Olympics Anthem

Click on the image below to play the Bounty Olympics Anthem video

Click on the image below to play the Shawn Johnson commercial

Bounty Shawn Johnson

Olympic Spills Credits

The Olympic Spills campaign was developed at Publicis USA New York by chief creative officer Rob Feakins, executive creative director David Corr, creative director/art director Kat Keeley, creative director/copywriter Bertrand Garbassi, agency producer Alisa Cohen, account director Gail Hollander, group account director Kirsten Meyer, management superviser katie Marschalk working with Procter & Gamble Bounty brand manager Dave Lee.

Filming was shot by director Bram van Riet via 2Films, Zurich, with producer Marc Stemmer. Editor was Steve Bell at Cosmo Street.

Sound and music were produced, composed and arranged by Yessian.