Bosch Freezer Icebergs
Bosch Freezers NoFrost-Technology is promoted in “Icebergs”, a print advertising campaign that has won Gold at the 2012 Epica Awards. Frozen freezer compartments were photographed and presented with a documentary look to make them look like arctic landscapes, suggesting that energy wasted raises carbon dioxide output, raising sea temperatures and melting icebergs. The ads where published as photo spreads in newspapers and magazines, and appeared on posters and billboards.
The Icebergs campaign was developed at DDB Tribal Group Berlin by chief creative officer Eric Schoeffler, creative director Bastian Meneses von Arnim, creative director/copywriter Daniel Bödeker, concept artist, copywriter/art director Mario Loncar, art director Veit Moeller, photographer Szymon Plewa, digital artist Michail Paderin, account manager Britta Posner, Azade Toygar, planner Jonas Pöhlmann, art buyer Susanne Kreft.