Boots, the British pharmacy chain, ran “Let’s Feel Good”, the 2012 Christmas advertising campaign featuring Elton John’s track, “Are You Ready for Love”. Women, their friends and families are shown giving and receiving gifts and inspiring their loved ones to do things that make them feel good. Real-life couples and relatives were cast for the spot.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
The TV spots were supported by print, digital, direct marketing, PR and a Boots Christmas app.
The Feel Good campaign was developed at Mother London.
Editor was Ed Cheeseman at Final Cut.
Visual effects were produced at Moving Picture Company by producer Julie Evans, VFX supervisor Mark Stannard and colorist Jean-Clement Soret.