Bookdealers in South Africa created a series of in-store posters in 2011 designed to drive customers to book they may not have considered before. Four posters, promoting the biography section, show readers looking out through the eyes of Martin Luther King Jr, Marilyn Monroe, Muhammad Ali and Albert Einstein.
Credits
The Bookdealers Eyes campaign was developed at Ogilvy South Africa, Johannesburg, executive creative director Fran Luckin, creative directors Bridget Johnson, Mike Martin, art director Marion Bryan, copywriter Gary Du Toit, art buyer Mare Hofmeyr, with photography by David Prior, Yousuf Karsh, Corbis Images, Great Stock and Camera: Press London, retouched by Ryan Greig.
(Average: 3.50 out of 5)
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