BMW Night Vision Ripped

BMW‘s Night Vision system is being promoted in Mexico with a print campaign simulating torn prints. The ads are designed to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

BMW Night Vision Cyclist

BMW Night Vision Runner

BMW Night Vision Lamb


The Night Vision Ripped campaign was developed at Publicis México by chief creative officer Héctor Fernandez, creative director/art director Agustín Esteban, art director Leonardo Corrales, copywriter Antonio Montero, account manager Juan Carlos Rached, account supervisor Atria Medina, planner Magdalena Barceló, photographer Diego Arrigoni, photography producer Ezequiel Schnabel at Estudio Base.

Filed under: BMW, Print

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