Beyoncé Knowles released a music video for “I Was Here” in honour of World Humanitarian Day, August 19 2012. Filmed in front of a live audience at the United Nations General Assembly in New York on August 10, 2012, the music video shows images of U.N. aid workers on the scene in various wars, famines, and floods around the world. The music video connected viewers to a response focused web site, whd-iwashere.org/, reminding them that their presence and action could make a difference to the world’s future.
Click on the image below to play the Beyonce I Was Here video in YouTube (HD)
The I Was Here campaign was developed at Droga5 Sydney and New York by creative chairmen David Droga (NY) and David Nobay (Sydney), CEOs Andrew Essex (NY) and Sudeep Gohil (Sydney), executive creative directors Duncan Marshall (Sydney) and Nik Studzinski (NY), creative director Andy Fergusson (Sydney), head of integrated production Sally-Ann Dale (NY), senior producer Sara Flood (NY), production assistant Robert Ohman (NY), executive planning director Justin Graham (Sydney), planner Matt Langler (Sydney), partnership strategist Keith Rodger (Sydney), group business director Naren Sanghrajka (Sydney), account director Lucy Crook (Sydney), business manager Kristie Dagg (Sydney) and communications director Maura Mcgreevy (NY), working with UN Under-Secretary General Of Humanitarian Affairs Valerie Amos, Head, Film And Special Projects David Ohana, Producers, Film And Special Projects, David Gough, Nicole Lawrence, Chief, Comms And Info Services Branch Marie Okabe and Chief Of Comms Services Section Derk Segaar.
Event projection was by SuperUber. Event staging was by Show Cobra.
Animation was produced at Dirt Empire by creative director Nicholas Rubin. Design was produced at Designed Memory by creative director Matthew Daniel Siskin. Editor was JD Smyth at Final Cut with producer Lauren Cancelosi.
Post production was done at Nice Shoes by colorists Lenny Mastrandrea (video), Ron Sudul (promo), VFX artists Jason Farber, Kevan Lee (video), Vin Roma (promo), and producer Jen Cadic.
Sound was designed at AudioEngine by sound designer Eric Hoffman. “I Was Here” was written by Diane Warren, performed by Beyoncé Knowles, licened by Sony.