Beyonce I Was Here

Beyoncé Knowles released a music video for “I Was Here” in honour of World Humanitarian Day, August 19 2012. Filmed in front of a live audience at the United Nations General Assembly in New York on August 10, 2012, the music video shows images of U.N. aid workers on the scene in various wars, famines, and floods around the world. The music video connected viewers to a response focused web site,, reminding them that their presence and action could make a difference to the world’s future.

Beyonce I was Here

Click on the image below to play the Beyonce I Was Here video in YouTube

I Was Here site

I Was Here site

I Was Here site

I Was Here site

I Was Here site

I Was Here site


The I Was Here campaign was developed at Droga5 Sydney and New York by creative chairmen David Droga (NY) and David Nobay (Sydney), CEOs Andrew Essex (NY) and Sudeep Gohil (Sydney), executive creative directors Duncan Marshall (Sydney) and Nik Studzinski (NY), creative director Andy Fergusson (Sydney), head of integrated production Sally-Ann Dale (NY), senior producer Sara Flood (NY), production assistant Robert Ohman (NY), executive planning director Justin Graham (Sydney), planner Matt Langler (Sydney), partnership strategist Keith Rodger (Sydney), group business director Naren Sanghrajka (Sydney), account director Lucy Crook (Sydney), business manager Kristie Dagg (Sydney) and communications director Maura Mcgreevy (NY), working with UN Under-Secretary General Of Humanitarian Affairs Valerie Amos, Head, Film And Special Projects David Ohana, Producers, Film And Special Projects, David Gough, Nicole Lawrence, Chief, Comms And Info Services Branch Marie Okabe and Chief Of Comms Services Section Derk Segaar.

Filming was shot by directors Kenzo Digital and Sophie Muller via RSA Films with director of photography Paul Laufer, executive producer Tracie Norfleet, and producer Scott Robinson.

Event projection was by SuperUber. Event staging was by Show Cobra.

Animation was produced at Dirt Empire by creative director Nicholas Rubin. Design was produced at Designed Memory by creative director Matthew Daniel Siskin. Editor was JD Smyth at Final Cut with producer Lauren Cancelosi.

Post production was done at Nice Shoes by colorists Lenny Mastrandrea (video), Ron Sudul (promo), VFX artists Jason Farber, Kevan Lee (video), Vin Roma (promo), and producer Jen Cadic.

Sound was designed at AudioEngine by sound designer Eric Hoffman. “I Was Here” was written by Diane Warren, performed by Beyoncé Knowles, licened by Sony.

  • This is awesome and shows us the power of the web… how quickly and affordably we can now connect with people. Beyonce’s vision of touching 1 billion people…. Extraordinary!

    Soon we look forward to profiling Sir Richard Branson as an Extraordinary person.
    Stay tuned for more

    Information with Inspiration