Benzac AC, a water based benzoyl peroxide treatment for mild to moderate acne produced by Galderma, is presented as the way to restore social inclusion in this print advertising campaign from Colombia. “Party”, “Pool” and “Viewpoint” (Lookout Point) present the anxiety felt by teenagers concerned that their inflamed skin pores are preventing them from connecting with their friends.
Credits
The Benzac Pores campaign was developed at Ogilvy Colombia, Bogota, by chief creative officer John Raúl Forero, head of art Juan Pablo Alvarez, creative director Mauricio Guerrero, creative director/art director/illustrator Diego Cárdenas, art director/illustrator Daniel Mora, copywriter Julián Gutiérrez, art directors Andrés López and Jhon Chacón, and account director Fabio Quiroga.
