Beko Recorded Contents
“Recorded Contents”, an instore advertising campaign for the Beko USB Recordable television in Turkey, has won a Silver Pencil at the 2012 One Show Awards for Collateral Design / P.O.P. and In-Store. Three highly detailed illustrations demonstrate the power of a small USB device to present the ingredients of War, Documentary and Race.
The Recorded Contents campaign was developed at TBWA\Istanbul by executive creative director Ilkay Gurpinar, creative director Emre Kaplan, art director Burak Kunduracioglu, illustrators Omur Kokes and Maluk Demirel, and copywriter Ali Sener.