Beijing Sports Radio, China’s premier sports radio station, want to increase their audience by making the public aware that they can listen to live commentary of the world’s biggest sporting events on Beijing Sports Radio. As people speak many different languages in Beijing the advertising campaign need to feature a simple, visually impactful message that anyone can understand. Sporting visuals for tennis, golf and boxing were changed to incorporate speech bubbles, the universal symbol for talking.
Credits
The Speech Bubbles campaign was developed at Ogilvy China, Hong Kong, by executive creative directors Simon Handford and Sandy Chan, creative director/art director Alvin Lim, associate creative director/copywriter Richard Sorensen, art directors Sonny Tjahjadi, Jason Pan and Hubert Yeung, account team Tak Chi Lee, Cao Yu and Paul Lam, and retoucher A Thousand Eyes.
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