Be Careful What You Cut

Childrens Defense Fund is running “Be Careful What You Cut”, an integrated advertising campaign designed to address issues raised in USA debate about national debt. The debate is about national priorities: defense or child care; tax breaks or health care. And the truth is that programs critical to the health, welfare and education of children are easy targets. These programs – especially those aimed at poor children – are genuinely at risk. The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run. The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run.

Childrens Defense Fund Be Careful What You Cut - Prison


Childrens Defense Fund Be Careful What You Cut - Homeless

Childrens Defense Fund Be Careful What You Cut - Prison

The microsite becarefulwhatyoucut.com, designed by Fallon, allows people to take action by writing letters, reaching out to members of Congress and potential candidates, and other friends through a Facebook app to create awareness about the real dangers of cutting child investments: the potential costs down the road. Tied in with the new print campaign, the message is clear, protect now or pay later.

Childrens Defense Fund Be Careful What You Cut - Facebook App

Childrens Defense Fund Be Careful What You Cut - Facebook Pics

Facebook followers are invited to place one of five headers as their profile cover.

Childrens Defense Fund Be Careful What You Cut - Facebook Header

Childrens Defense Fund Be Careful What You Cut - Facebook Header

Childrens Defense Fund Be Careful What You Cut - Facebook Header

Childrens Defense Fund Be Careful What You Cut - Facebook Header

Childrens Defense Fund Be Careful What You Cut - Facebook Header

Credits

The Be Careful What You Cut campaign was developed at Fallon, Minneapolis, by creative director Bruce Bildsten, art director Duffy Patten, copywriter Bruce Bildsten, account supervisor Fred Senn, account executive Kelly McCleary, project manager Molly Krebs, production artist Elizabeth Kelly, art buyer Jason Hall and print producer Tom Beckel.

Filed under: Childrens Defense Fund, Interactive, Print

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