BBH Barn Singapore

The BBH office in Singapore has opened its applications for a second intake of its BBH Barn internship programme, bbhbarnsingapore.com. Six successful applicants will join BBH for a twelve week internship from May to August 2012. The BBH Barn Singapore poster features six black sheep, variations on the BBH logo.

BBH Barn Singapore 2012 Poster


The BBH Barn challenge is to take a real brief, generate an idea and then launch a campaign in just three months. This exposes the interns to the full inner workings of the agency, at speed, in a supported, structured way. Interns will also work with mentors within the agency on live day-to-day client briefs. The successful candidates should be bright, passionate, creative, technologically switched on, hungry for success and who Zag when the rest are content to Zig. The BBH Barn applications are open for the next three weeks and will close on April 4th 2012.

BBH Barn Singapore 2012 site

James Sowden, BBH Singapore Director Engagement Planning, explains the thinking behind the BBH Barn Singapore project.

“Many of us started our careers through work experience of some kind, although it was often a bit of a lonely drudge. The BBH Barn reframes that through creation of a real value exchange. The entire agency supports the intern teams in realising their projects and in return the agency gets six motivated, passionate and exciting individuals who run at problems, in teams, with positivity, passion and a naivety that is overwhelmingly refreshing. The Barn is a bit like our own reality TV show, but a lot more useful and way more fun.”

BBH Barn Singapore 2011

BBH Singapore welcomed its first intake of Barn interns in October 2011. Tasked with the brief to “do something good, famously”, the two teams of six created two projects that truly resonated with the agency’s mantra of “when the world zigs, zag”.

The Made by Migrants campaign highlighted the plight of migrant workers in Singapore. Team member Ian went to live and work with migrant workers for two weeks, documenting his experience and conversations with migrants in a blog and via twitter and Facebook. Click on the image below to play the Made by Migrants video in YouTube (HD)

The OldSchooled campaign aimed to bridge the gap between Singapore’s elderly and the younger generation. A website, oldschooled.org, was developed allowing anyone to submit photographs and life advice from their grandparents. To encourage submissions, OldSchooled offered $1 for every submission to go towards Sunbeam Place, a shelter for orphaned children in Singapore who may not have the luxury of invaluable wisdom from their own elders. Click on the image below to play the OldSchooled video in YouTube (HD)

Filed under: Ambient, Commercials, Interactive, Print

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